“FRIED SIOMAI” Back in the days, Fried Siomai is not as popular as the steamed variety. You cannot buy the fried varieties from most Chinese restaurants and fast food kiosks unless requested. I think that the marketing strategy helped a lot in making the fried version popular; it has something to do with localization. The product, which is Fried Siomai, is packaged in such a way that the local population will understand and need. This widens the market of the product and increases the chance for it to get sold. Aside from selling Fried Siomai per order (which is 3 to 4 pieces with sauce), an option for a combo was made available. Fried Siomai is packaged with Hainanese rice and a drink to make it a meal. This might sound simple, but it works. Now, it can compete with other lunch meals



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